Tom Kennedy

Senior multi-disciplinary creative — motion, video, illustration

Melbourne, Australia

More than 15 years making complex things clear — across motion graphics, video editing, and technical illustration — for government, education, editorial, and brand clients in Australia. The discipline runs through everything: what I make should be immediately clear to its audience, efficiently produced, and hold up on scrutiny. That same standard applies whether I’m directing a shoot, animating a frame, leading a team, or designing the pipeline they work in.

  • Independent

    Senior multi-disciplinary creative · Present · Melbourne, Australia

    • Conceive, design, animate, and edit motion work for government, education, and brand clients. Every decision is grounded in audience analysis, structured discovery, and iterative feedback.
    • Collaborate with stakeholders and small project teams from brief through delivery — the senior craft voice on every piece. Client-facing: clear presentation of concepts, rationale, and outcomes. Internally: tight file management, version control, and project documentation.
    • Manage concurrent deadlines across multiple projects, maintaining quality standards and transparent client communication.
    • Business and brand development: copywriting, lead generation, and ongoing client relationship management.
    • Continuously develop skills across design trends, techniques, and emerging technologies.
    • Design logos, branding materials, marketing collateral, and digital assets aligned with client objectives and target audience.

  • Edrolo

    Senior Video Production & Motion Specialist · Present · Melbourne, Australia

    • Led and mentored a team of video production, digital illustration, and development specialists — adapting team structure and pipeline to new content offerings and unexpected challenges as they arose.
    • High-volume production across the full pipeline: recording sessions, video editing, asset creation, illustration, layout design, and digital publishing.
    • Iterative process and product improvement through competitor analysis, UX ideation, performance analysis, skill-gap identification, and the adoption of emerging technologies.
    • Predictive delivery and resourcing models, production reporting, stakeholder communication, and compliance auditing for style guides, copyright law, and accessibility standards.
    • Regular 1:1s, coaching, and mentorship of production staff and management at all levels.
    • Designed and implemented personal development plans and scenario-based training exercises for people managers.

  • Beetle Creative

    Lead Animator & Motion Designer · Present · Melbourne, Australia

    • Lead digital video and animation producer for a variety of clients including SaaS products and NFP events and services
    • Development, storyboarding, and production of longform explainer content
    • Digital illustration of static and animated assets
    • Copywriting for client media, internal documentation, and company website and social content

  • Africa Media Australia Ltd

    Junior Graphic Designer, Video Editor & Production Consultant (Casual) · Present · Melbourne, Australia

    • Weekly newscast production covering local community news for African expatriates in Australia
    • Graphic design and branding consultation

  • Independent

    Junior Digital Animator & Illustrator · Present · Melbourne, Australia

    • Junior digital animator and illustrator, various freelance clients.
  • RMIT University, Melbourne — Bachelor of Arts (Animation and Interactive Media) ()
  • RMIT University, Melbourne — Advanced Diploma of Screen and Media ()

Motion graphics, Video editing, Vector illustration, Technical illustration, Editorial direction, Brand systems in motion, Sound design

After Effects, Premiere Pro, DaVinci Resolve, Cinema 4D, Illustrator, Figma, Procreate, Photoshop, Audition, InDesign, Adobe Suite, iZotope RX, Claude Code, Suno