DAM and CRM Platform Explainer Video Series

Showcase the full product offering with compelling value propositions for each of the 3 software services Intelligence Bank offers.

After an initial in-person walkthrough of the product offering with the team’s Head of Product, we began collaboratively script writing and beat boarding separate pieces for each part of the software suite. Grounding the videos in real Intelligence Bank UI elements meant we were able to draw a straight line between customer pain points and their software solutions, and cover a breadth of real features per video, while inviting more imaginative imagery into the top, tail, and interstitial moments of each piece in the series. Each would have a unique visual hook at the beginning of the video to dramatize the value proposition and draw the users’ attention into the world of the product. These included a stop motion section to suggest antiquation in one video, and a overly busy choreography of files and employees being squeezed through corporate machinery in another. Once the high concepts for each piece were greenlit we began cataloging shot lists for each core function per software package, compiling required assets both direct from the client’s website, and from client supplied media which were then used to develop final storyboards, styleframes, and scripts. Once approved, video narration was auditioned and recorded for to ensure accurate timing of animated elements before beginning fullscale animation. Final animation involved integrating a mix of 2D motion graphics, native 3D elements, stopmotion, screen-tracking, and more. Due to the high technical complexity, effective planning was essential to prevent waste during production.

• Josh O'Meara — Script writer, Beat boarding by